Marketing plan Article Example | Topics and Well Written Essays - 750 words

Marketing plan - Article Example the market share of the carbonated drinks has been declining in the segment, from 29.8 percent in 2002 to 21 percent in 2007 and also 13 percent in 2014. This is because consumers are getting increasingly health conscious and this has restricted, to some degree, the growth of the carbonated soft drinks. In China, the soft drink production industry is highly concentrated. Pepsi-Cola and Coca-Cola alone dictate the market with an approximated joint share of 75.0 percent in 2014. Big businesses with Chinese local brands, like Jianlibao and Future Cola, account for a joint 6.3 percent market share. By 2002, this industry slowly come in a growth phase, and competition among businesses has since intensified. Majority of small enterprises have departed the industry, amalgamated with other firms, or transformed business direction, occasioning higher industry concentration. However, the leading role of Pepsi-Cola and Coca-Cola have been protected in the previous decade. The market shares of these key players within the industry are comparatively stable. Soft drinks, in China, refer to synthetic or natural beverages with not more than 0.5% alcohol content that may occur due to fermentation of the ingredient sugars and the making of flavoring extracts like vanilla extract. Ferrell & Hartline (2011) noted that soft drinks` demand kept growing as the Chinese citizens consumption level amplified in the past 30 years. Aggregate volume and total present value of soft drinks` sales growth in China rebounded in 2013 as opposed to that of 2012. A key reason for this was the 2013`s summer weather that gave this industry a good boost in sales. A lot of sunshine implies that more people buy drinks to enjoy outdoor and majority of impulse buying are seen in such hot climate. Besides this, fresh product development in numerous kinds of soft drinks are expected to drive consumption in 2016. Coca cola will continue to upsurge its penetration into the Chinese with distribution in both the

Confinement Assignment Personal Statement Example | Topics and Well Written Essays - 1000 words

Confinement Assignment - Personal Statement Example Since the deadline was fast approaching, I thought I should be brave enough to plunge into this adventure. And finally on 2nd of April, I combated my reluctance and fear. Since my family members were sick and tired of hearing my plans to start this project, they were relieved that finally I am doing it. My ten hours of confinement seemed a huge relief for them especially after they had to face the wrath of my desperation in the last couple of days. I began this project at 10 in the morning after my breakfast. I strongly felt the urge to have a quick shower, but stopped myself thinking that it would not be a good beginning to cheat in the first step itself. I switched off my cell and left it out of my room and strictly instructed others to not disturb me until half past two, when I will be out for lunch. I took lots of books and magazines to read. To be precise there were 12 of them. The number of magazines was more than books because I hardly get any time to read them. In fact, the only positive outcome that I could think of before this project began was that I would get plenty of magazines to read leisurely. Keeping this leisure in mind I had even bought latest editions of a couple of new magazines. The lure of reading them was the single most reason that was pushing me towards this project. Since I was not supposed to take a shower I changed into a very light and comfortable piece of clothe and applied a generous amount of deo spray to keep me as fresh as possible. I also spoke to my friends and informed them about my adventurous project so that they do not call me during the project time frame. I told them that I would inform them about my unique experience once the project is over. I feared that I would start feeling hungry before half past two. Hence I ate more than what I normally eat for breakfast. Needless to say I was feeling very heavy and sleepy when I entered my (confinement) room. How did I feel before the project I had initial inhibitions about this project. I felt that only a very strong person would be able to abide by all the instructions that have been given. We have taken different types of media for granted. The thought of spending time without these modern day habits was worrying me. On a lighter note, I have a habit of drinking lots of water so just going thrice to the bathroom within 10 hours was not looking a convincing idea at all. How did I feel after the project To be honest I was relieved that the project was over. I was also happy that I did a good amount of quality reading. I was longing for this kind of reading since a very long time. I think I have never concentrated on reading as much as I was able to concentrate during this project. I learnt a lesson of discipline. I learnt that if one controls oneself and tries to abide by a routine then a lot could be achieved in lesser time. I have a habit of switching on the TV or talking on the cell phone whenever I get bored. I have become so accustomed to these gadgets that the feeling of boredom strikes too frequently. Now, I think I would be able to get rid of this overindulgence of mine pretty fast. Without this experience I would not have realized how much precious time I am wasting. After this project I feel that I have become a wiser person. I have also